CFIC believes in conducting its business in an ethical and fair manner. Its 5 values namely Customer Centricity (C), Integrity (I), Transparency (T), Teamwork (T) and Innovation (I) – CITTI – are ingrained across the organization and forms a base for the work culture at Endurance Technologies. Values are a way of life at CFIC.
Shared Vision & Strategy
The most fundamental aspect of a relationship between two companies is the vision both have for their businesses. These visions of what it takes to be successful in their respective markets must align or overlap to ensure that the partnership can develop and remain strong. The relationship must embrace the strategic plans of each entity or it will suffer under the stress of everyday business.
Since a partnership sits atop the supplier hierarchy, a high degree of collaboration is required for the supplier and customer to be successful. This implies a structured and managed approach to communications and engagement across all dimensions of the relationship. Communications will span the management hierarchy and the functional disciplines of both parties. Open, transparent, and strong cross-functional engagement between the partners is as important as the contractual and formal aspects of long-term performance and value contribution. If communications channels are not open and bi-directional, long-term success will be compromised.
Winners beget winners. At the end of the day, success in the marketplace needs to be shared all along the value chain. Supply chains with close, vested, and mutually-beneficial relationships at the highest levels of the supplier hierarchy will succeed the most. Successful partnerships will generate more mutual value than lesser relationships. When set up properly, there is reduced chance of arguing over who got what or not later on. Market share growth, access to technology, improved profits, and other measures are examples of what each party may accrue.